Does Technology Have the Ability to Fix the Rift and Rivalry?
It is not surprisingly that there are always challenges of communication between the marketing and sales departments in business, in fact a study shows that most of the marketers aren’t happy with the degree of communication between teams like other sales team too.
Is there something that can be done? Sincerely, this is not something that you leave your hope on chance since it can affect your business drastically. Gladly, there’s a way that this can be changed altogether, through technology – Celigo – the smart cloud integration platform as a service is an app for everything.
Communicate and collaborate well.
Frankly, almost all the issues marketers and sales people have with each other comes from poor communication and team work between the teams. In cases like this, neither of the team speaks to each other, which can end up ruining your business, and thus you should find a viable solution like Celigo – the smart cloud integration platform as a service is an app for everything, which has a structured channel of communication like slack.
Nevertheless, communication and collaboration is essential as both departments depend on each other for profitability. Marketers might have all the content that sales people need to close deals. If the teams collaborate in coming up with good content then it is much easier for the sales team to close more deals.
Agree on an SLA.
It is important that both teams know where they stand. Thus, the service level agreement is the place you need to start – the document needs to be defined, monitored and measured. Gather your team together and come up with everything from the buyer personas to the lead definition and end gpals – feel free to use Celigo.
Nevertheless, you have to evaluate your SLA agreement over time. You can do this by using data and alanytics to set certain metric including revenue goals, the number of leads for marketing and customer conversion rate.
Looking at the buyer journey.
Once you’re done working on the SLA, you should get some spare time to define the buyer journey which is the journey taken from the time the product is purchased to the time it arrives at the customer’s house – this can done through the Celigo platform.
This is the most crucial aspect of sales, since most companies fail by giving the sales team the wrong information of a product or a repeat of what they have been hearing over and again from other sales team.
That is why it is crucial to use Celigo – the smart cloud integration platform as a service is an app for everything that can integrate your sales and marketing team for easier communication.