Your Website Speed Could Be Hurting Your Sales And Conversions
You must have put in a good deal of resources and time in the website design. Your landing page is quite well set. Your choice of keywords and all that go with infographics are probably the best. In totality, you may have the best designing of a website. However you may still be facing one or two challenges in so far as conversions and sales go. The site is not proving efficient in the conversions and sales as you hoped it would.
Do not panic and go on the overdrive of a refurbished lllm with all the consequences in tow, but rather check on the speed of your site. Look into how fast your site responds and runs. If you notice that your site is slow in running and responding, then this is surely a pointer to a problem on your site. Though a problem it is, the flipside is that it can be fixed.
You may ask yourself what the problem is with a website that responds slowly. With the need to access to information, comes the need for speed and that makes slow speed a disadvantage. That millisecond advantage is quite valuable. Therefore, losing on that advantage will really cost you a great deal. We will look at some of the reasons that make a slow website the killer to your sales conversions from such sites.
What is your first impression? It is quite natural for a business keen on adding on to its clients and prospects to mind the first impression it often creates. The first impression must without doubt be positive. Avoid the notion that the first impression will be created when one arrives at your landing page. Mind that as one seeks access to your landing page, they basically spend a resource in time. This time spent accessing your site should be made as short as possible. If load time to your website is fast, then you are pretty on track to achieving your customers’ satisfaction. The fast load time will make them happy and is surely going to create that good first impression. It will present your business as professional, efficient and reliable. A slow site will paint an exactly opposite picture of you and your business. This therefore means that however good your website is in terms of other designing, the slow speed will negate all the expected benefits to it. A good percentage of site patrons will form an opinion and decide to deal or not deal with you just on the basis of your site loading speed.
Customers’ want is the other fact making speed a core player in defining your site’s efficiency. Speed is no longer a matter of luxury but rather a necessity.