Understanding How Your Website Speed Affect Your Sales
Congratulations for having a website or web presence for your business because you finally embraced digital technology! Surely, you had a booming sales when you first launched your website and your customers truly loved its interesting and informative contents, eye-catching background, awesome infographics, and good quality web design. However, you probably have observed it, as time passes by, your sales that were initially booming is now on a downhill, and it makes you wonder if it is your marketing strategies or your website itself. Before redoing your whole website, you might want to check your web speed because your website might still be good but the data is running slow as a result of larger audience visiting your web page. If the problem is indeed your web speed, then you may consider consulting an IT professional to give you an expert advice about him best server or web host you’ll need.
You know how customers hate waiting online, most especially if you are engaged in eCommerce, wherein many shopping carts are abandoned because of slow web speed, and you don’t want that to happen. Many business owners thought that having an impressive website is what it will give them a good impression, but the real score is that consumers first notice the speed, so it is important to have a reliable speed for your website’s loading time. It is important to have a quick loading web page more than anything else because it is a reflection of your company’s professionalism, reliability, efficiency, and reputation. On the contrary, a slow website leads to poor customer satisfaction, and studies show that majority of customers don’t return to the site if they previously experienced downtime. Never mess with your first impression because you don’t want to blow up your opportunity management, so ensure you are not doing the same mistakes. Always remember that customers consider online searching and business transactions as a necessity and not a luxury, so you don’t want to waste their time by waiting for your page to load, that’s why a study shows that websites that take more than three seconds to load are usually the ones that are mostly abandoned. If your web page starts to run slowly, most customers just quit trying and leave, and it does not matter if a customer just clicked and entered your website or is already checking out.
It pays off knowing that major search engines like Google and Yahoo also don’t love slow websites so your ranking may greatly be affected, making your website appear on the latter pages of search engines. As they say, reality bites, and you have to adapt to customer needs and wants. Be attentive and focus on customer satisfaction by having a speedy website.